Welcome to Happy Valley, Coach Campbell!
In a move that has electrified both the Penn State community and college football landscape, Penn State has named Matt Campbell, formerly of Iowa State, as the new head football coach. Announced on Friday, this hiring is the beginning of a bold new era for the Nittany Lions. The formal approval of the eight-year deal will come from the compensation committee of the school's board of trustees on Monday.
Campbell's Impressive Track Record
Patrick Kraft, the school's VP for intercollegiate athletics, couldn't hide his enthusiasm, stating,
"Coach Campbell is, without a doubt, the right leader at the right time for Penn State Football. He is a stellar coach with a proven track record of success..."
Campbell's pedigree speaks volumes, having transformed Iowa State into a formidable force in college football. With a record of 72-55 over ten seasons, he is not only the winningest coach in Cyclones history but also a three-time Big 12 Coach of the Year. Under his leadership, Iowa State experienced eight winning seasons and made two appearances in the Big 12 Championship game.
What Penn State Can Expect
So, what can we expect from Coach Campbell at Penn State? Based on his tenure at Iowa State, he brings a unique blend of passion and tactical insight that will invigorate the Nittany Lions. This is a man who led the Cyclones to their first Fiesta Bowl win in 2020 and has produced 15 NFL draft picks—an impressive statistic that reflects his capability to develop talent.
Strengthened Ties to the Midwest
For those who might not know, Campbell isn't just any football coach; he has deep roots in the Midwest. A native of Massillon, Ohio, he started his college playing career at Pitt but truly found his stride at Division III Mount Union, where he won three national championships. His emotional connection to the region could play a crucial role in his outreach efforts to local talent and communities.
The Transition from James Franklin
Campbell's appointment follows the firing of James Franklin on October 12, who had been at the helm during some tumultuous seasons. The Nittany Lions entered the 2025 season with high hopes—ranked No. 2 in the preseason AP Top 25—but faltered midway through after a disheartening three-game losing streak that saw them fall out of the Top 25 entirely.
Throughout his tenure, Franklin had been a polarizing figure among fans, and his departure is a moment for reflection and reinvigoration for the program.
Looking Ahead: Opportunities and Challenges
The path ahead is not without challenges, but it is paved with opportunities for Campbell. His immediate goal will be to restore confidence in a program that was once a national powerhouse but has been caught in a cycle of underperformance. The commitment to building a strong team culture will be paramount.
- Re-establishing recruiting pipelines in the Midwest.
- Creating a coaching staff that mirrors his values and vision.
- Implementing a cohesive game strategy that highlights strengths while addressing weaknesses.
A Promising Future
The community's reaction to Campbell's hire has been largely positive. With the Nittany Lions' legendary status and Campbell's impressive resume, there exists a palpable energy in the air. Fans are hopeful that this fresh start will lead to a revival of Penn State football.
Conclusion: A New Chapter
In essence, Matt Campbell's arrival at Penn State is more than just a coaching change; it's a chance to write a new playbook for success. As I look ahead, I can't help but feel a sense of excitement. Will Campbell's competitive spirit and tactical acumen transform the Nittany Lions? I, for one, can't wait to find out!
Source reference: https://www.espn.com/college-football/story/_/id/47216420/penn-state-hiring-iowa-state-matt-campbell-8-year-deal-coach




