A Trophy for Every Match: Michelob Ultra's Unique Take on FIFA 2026

The 2026 FIFA World Cup: A Celebration of Art and Sport

The excitement surrounding the 2026 FIFA World Cup is palpable, and this year, it comes with a unique twist. Thanks to artist Victor Solomon and Michelob Ultra, each match will feature a custom-made Superior Player of the Match trophy, merging art and functionality in a spectacular fashion.

Crafting the Trophies

Each trophy, revealed during a segment on Fox & Friends, boasts a design that is rich in symbolism. The hourglass shape pays homage to the iconic World Cup trophy, while a 26-degree slope on top represents the year of the tournament, 2026. Furthermore, each trophy includes 104 facets, correlating perfectly with the total matches that will take place during the event.

"No bulls---, this team and this opportunity has been one of the funnest creative collaborations I've ever had," says Solomon.

The Intersection of Tradition and Modernity

Solomon's approach to trophy design is refreshingly innovative. Traditionally, sports trophies are merely symbols of victory, but this unique piece also serves a functional purpose: it can be used for drinking. Echoing the celebratory spirit of the athletes, Solomon says, "We've heard from every player in every sport, all the players want cups where they can have the moment of being in the locker room and take drinks out of it."

The Creative Process

The synergy between Solomon and Michelob Ultra was apparent from the start. Solomon recalls how Michelob Ultra gave him the creative freedom to explore what would make the trophy a relevant object of honor. He mentions, "We had done [the NBA championship bottle] previously, so they really sort of gave me the creative flexibility and freedom to explore. I think it's a great honor to create something this special for the World Cup."

Symbolizing Shared Experiences

In an era where connection and shared experiences are more important than ever, Solomon's designs speak to players and fans alike. As he notes, "Guys like you and me, when we're done with our day, we might crack a Michelob Ultra, that's our trophy for the day. 'I f---ing earned this s---. I'm going to unwind a little bit.'" By allowing the players to drink from the trophy, he draws a parallel between the athletes' celebratory moments and those of the fans watching from home.

A Commitment to Excellence

Every detail matters in Solomon's designs. He emphasizes the players' dedication and how it should be mirrored in their trophies. "When I talk to partners and I talk to leagues, I try to make sure they understand these guys dedicated their lives in pursuit of this moment. The object that represents getting to the mountaintop of this experience needs to be as innovative and creative and thoughtful as the players that are in pursuit of them." His partnership with both Michelob Ultra and FIFA exemplifies this understanding.

Conclusion: A New Tradition Begins

The creation of these custom Player of the Match trophies for the 2026 World Cup marks a groundbreaking shift in how we celebrate achievements in soccer. It's not just about winning; it's about recognizing the hard work and dedication players put in. As we look forward to a tournament filled with unforgettable moments, one thing is for sure: these trophies will be more than just awards—they'll be lasting symbols of camaraderie, triumph, and the spirit of celebration.