Amanda Brocato's Rise to President: A PR Power Move in Austin

From Hospitality to Hollywood: Amanda's PR Evolution

When I first heard about Amanda Brocato's promotion to president of Rosenfield Media Group, I couldn't help but smile. It's the kind of story that makes me think, 'Finally!' After all, the PR industry has been desperately in need of voices like hers—strategic, innovative, and absolutely unapologetically sharp.

"Amanda's promotion is long overdue," said Rosenfield Media Group CEO Zach Rosenfield. "When we opened RMG, our only goal was to find a way to bring in Amanda to work for us."

This isn't just another corporate shuffle; it's a recognition of Brocato's unique skillset and her ability to bridge the gap between traditional PR and emerging digital strategies. In an industry where many firms are still trying to figure out how to harness AI without losing their human edge, Brocato is already leading the charge.

The Austin Connection

Based in Austin, Texas, Brocato has been with Rosenfield Media Group since 2020, when the company was restructured under current CEO Zach Rosenfield. Her journey from executive VP of Corporate Communications and Live Events to president is a testament to both her resilience and her deep understanding of what makes PR work.

Before RMG, she was at a hospitality-focused PR firm in Austin, where she worked with clients like W Hotels, The Line, and the James Beard Foundation. What struck me about Brocato's background isn't just her experience—it's how she carved out her niche in a city that's becoming increasingly important for creative industries.

Strategic PR in the Modern Age

Brocato's role as president will involve driving business development and strategy for the independent PR firm. Her ability to represent clients like Authentic Brands Group, which handles name and likeness dealmaking for Shaquille O'Neal, Authentic Studios, Sports Illustrated, and estates of Muhammad Ali and Marilyn Monroe, shows her reach across multiple industries.

What I find most impressive is how she's managed to stay ahead of trends. Her work with Rosenfield on the AI roadmap service has helped clients optimize PR and marketing campaigns—a move that speaks volumes about her forward-thinking approach. It's not just about pushing press releases anymore; it's about understanding how data, storytelling, and human connection can be woven together.

Live Events That Matter

Brocato will also continue to oversee RMG's live event activities, which include more than 40 events annually. In an era where virtual experiences dominate, the importance of real-world connection hasn't diminished—it's become even more valuable.

Consider this: in a time when we're constantly bombarded with digital content, the live event experience offers something irreplaceable—a chance to bring people together face-to-face. And Brocato's expertise in this area shows she understands how to create experiences that resonate long after the final applause.

Leadership That Empowers

The leadership team at Rosenfield Media Group is also worth noting. Stan Rosenfield and Katie Feldman remain at the helm of RMG's talent division, while Sean Grabin serves as VP of lit and authors. It's clear that Brocato isn't just being handed a title—she's taking on a role where she can shape the future of how PR is done.

Her own words reflect this mindset: "I'm incredibly proud of how far our agency and its reach has grown over the past six years to thrive across entertainment, sports, business and live events. On the foundation of fantastic company culture, I look forward to playing a role in how our business evolves with the times to ensure our clients and partners get the comprehensive representation they deserve no matter the lane they choose to operate in."

The Bigger Picture

This promotion isn't just good news for RMG—it's a sign of things to come for the entire PR industry. As agencies like Rosenfield grow and adapt, they're showing that success doesn't require following the same playbook that worked ten years ago.

Instead, it's about being nimble, strategic, and always one step ahead. Brocato's rise mirrors the shift happening in entertainment PR—where personal brands matter more than ever, and where storytelling is king.

In a field where reputation management is everything, Amanda Brocato has managed to build her own. And now, with this new role, she's setting her sights on helping others do the same.