The Night Before the Curtain Call
As the theater world gears up for another spectacular season, Variety's Business of Broadway Breakfast is poised to become the most talked-about pre-show event of the year. Taking place on October 5 in New York City, this annual gathering will bring together the brightest stars and sharpest minds in Broadway to discuss the forces shaping theater today.
"City National Bank is proud to bring together Broadway's best and brightest to discuss the forces shaping theater today," said JaHan Wang, head of Entertainment & Sports Banking. "As the leading bank to Broadway, we look forward to helping the community flourish for years to come."
The star-studded lineup includes Rachel Zegler, whose portrayal of Eva Perón in the upcoming musical "Evita" is already generating buzz. Joining her will be James Olivas for a keynote conversation that promises insights into the production's journey from concept to stage.
What's at Stake: The Sorkin Sensation
Aaron Sorkin, the mastermind behind classics like "The West Wing" and "A Few Good Men," is set to make a powerful appearance. His theater adaptation of the 1992 film will be revived at Lincoln Center's Vivian Beaumont Theater on October 8. The evening's program will feature Sorkin alongside Bradley Whitford, Tom Blyth, Krysta Rodriguez, and Tony Award-winning director Michael Arden.
It's no surprise that this particular event has become a cornerstone of the industry calendar. After all, what better way to set the tone for Broadway's season than with the creators and stars who make it all possible?
From Hollywood to the Stage
Tom Felton, known for his portrayal of Draco Malfoy in the "Harry Potter" series, will be hosting this year's breakfast. His return to the stage as a presenter is a testament to the enduring magic of live theater. And speaking of returning talents, we're excited to see how the industry's most celebrated performers continue to evolve.
Another highlight of the evening will be the "Dolly: A True Original Musical," opening at the St. James Theater on January 19—what would have been Dolly Parton's 81st birthday. The musical, featuring the beloved book by Maria S. Schlatter, brings Dolly Parton's legacy to life in a way that only Broadway can.
Panel Power: The Producers' Roundtable
The event's producers panel will feature Amanda Lipitz (“Galileo”), Haley Swindal (“Damn Yankees”), Susan Kelechi Watson (“School Girls; Or, The African Mean Girls Play”), and Brian Lee (“Awake and Sing!” and “Here There Are Blueberries”). Moderated by Erik Piecuch, Senior VP/team leader of entertainment & sports banking at City National Bank, the panel will provide a behind-the-scenes look at what makes these productions tick.
This is where we get to see the real heart of Broadway—how creative visions are brought to life through the collaboration of artists, producers, and financiers. And with the addition of Variety's 10 Broadway to Watch list, we're guaranteed a look at some exciting emerging talent.
Why This Matters: The Future of Theater
What strikes me most about this year's Business of Broadway Breakfast is how it encapsulates the dynamic nature of theater itself. From the digital age's influence to the timeless power of storytelling, this event serves as a microcosm of the industry's evolution.
I've been covering entertainment for years, and one thing remains constant: when we gather around stories, we create something greater than ourselves. This is exactly what Variety's Business of Broadway Breakfast does—it brings together creators, investors, and fans to celebrate the artistry that makes theater so compelling.
"Theater coverage has been at the heart of Variety since its founding more than 120 years ago, and we are deeply honored to carry that legacy forward," said Dea Lawrence, publisher and co-president of Variety.
A Toast to Broadway's Legacy
As we look toward the upcoming season, it's clear that Broadway is not just surviving—it's thriving. With new voices, fresh perspectives, and timeless tales being told on stage, we're witnessing an era where innovation meets tradition.
The Business of Broadway Breakfast isn't just about networking or business deals; it's a celebration of creativity. It reminds us why we fell in love with theater in the first place—because every story matters, every performance counts, and every voice deserves to be heard.
Final Thoughts: What's Next for Broadway?
This year's gathering is more than just another industry event—it's a promise of what's to come. As we watch the stars who've graced our stages prepare to tell their stories, we're reminded that the magic of theater lies not in perfection but in the journey. Whether it's through a new musical, an updated classic, or an experimental production, Broadway continues to redefine itself while staying true to its roots.
In a world increasingly defined by digital interaction, events like this one offer a rare chance to connect with the human element that makes art so powerful. So here's to the next great season—may it be filled with surprise, wonder, and unforgettable moments on stage.
Key Facts
- Event date: October 5, 2026
- Location: New York City
- Host: Tom Felton
- Sponsor: City National Bank
- Featured speaker: Rachel Zegler
- Keynote presentation topic: Evita musical
- Special presentation: A Few Good Men revival
- Musical opening date: January 19, 2027
Background
Variety's Business of Broadway Breakfast is an annual event that brings together industry leaders, performers, and investors to discuss the future of theater. The 2026 event features a star-studded lineup including Rachel Zegler, Aaron Sorkin, Bradley Whitford, and Diego Rodriguez. Tom Felton will host the event, which is sponsored by City National Bank. The program includes a producers panel with Amanda Lipitz, Haley Swindal, Susan Kelechi Watson, and Brian Lee.
Quick Answers
- What is the Business of Broadway Breakfast?
- The Business of Broadway Breakfast is an annual event hosted by Variety that brings together industry leaders, performers, and investors to discuss the future of theater.
- When is the Business of Broadway Breakfast 2026?
- The Business of Broadway Breakfast 2026 will take place on October 5, 2026.
- Where is the Business of Broadway Breakfast 2026 held?
- The Business of Broadway Breakfast 2026 is held in New York City.
- Who is hosting the Business of Broadway Breakfast 2026?
- Tom Felton is hosting the Business of Broadway Breakfast 2026.
- What is Rachel Zegler's role at the Business of Broadway Breakfast?
- Rachel Zegler is one of the featured speakers at the Business of Broadway Breakfast 2026 and will discuss the upcoming musical 'Evita'.
- What special presentation will be featured at the Business of Broadway Breakfast?
- The special presentation at the Business of Broadway Breakfast includes a keynote on the revival of 'A Few Good Men' by Aaron Sorkin.
- What musical will be discussed at the event?
- The musical 'Evita' will be discussed at the Business of Broadway Breakfast 2026, with Rachel Zegler portraying Eva Perón.
- Who are the producers panel participants?
- The producers panel will feature Amanda Lipitz, Haley Swindal, Susan Kelechi Watson, and Brian Lee.
Frequently Asked Questions
What is the Business of Broadway Breakfast event about?
The Business of Broadway Breakfast is an annual gathering that brings together performers, writers, and industry leaders to discuss the forces shaping theater today.
Who will be speaking at the Business of Broadway Breakfast 2026?
Rachel Zegler, Aaron Sorkin, Bradley Whitford, Diego Rodriguez, and Tom Felton will be speaking at the Business of Broadway Breakfast 2026.
What musical is featured in the keynote presentation?
The keynote presentation features the musical 'Evita', which tells the story of Eva Perón.
When will the Dolly Parton musical open?
The 'Dolly: A True Original Musical' will open at the St. James Theater on January 19, 2027.
Who is the moderator for the producers panel?
Erik Piecuch, Senior VP/team leader of entertainment & sports banking at City National Bank, will moderate the producers panel.
What is the significance of the Business of Broadway Breakfast?
The event serves as a cornerstone of the industry calendar that brings together creators and stars who make theater possible, setting the tone for Broadway's season.
Source reference: https://variety.com/2026/biz/news/rachel-zegler-aaron-sorkin-business-of-broadway-1236873532/



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