Film Faces an Existential Crisis
As Susan Sontag poignantly observed three decades ago, cinema once taught us how to navigate some of life's most intricate emotions. Today, however, our beloved art form seems to be teetering on the edge, overshadowed by the streaming giants who have fundamentally changed our media consumption. The digital wave has left the cinematic world reeling, and yet, there's a flicker of hope: Gen Z.
Is Cinema Facing a Decline?
Cinema stands at a precarious juncture, with streaming services like Netflix threatening traditional movie-going. Just this month, Netflix announced plans to acquire Warner Bros, further consolidating its dominance. This transformative moment comes after cinema was already grappling with challenges, such as the aftermath of the COVID lockdown and its impact on box-office revenues.
“If cinema can be resurrected, it will only be through the birth of a new kind of cine-love.”
Revenue and Audience Retention
In a time where filmmakers like Leonardo DiCaprio grapple with the question of whether audiences still crave the big screen, there's tangible evidence to indicate that they do. A recent British Council survey reveals that Gen Z finds film and television even more influential than digital creators in shaping UK culture.
The Influence of Social Media
Intriguingly, social media has been facilitating a cinematic renaissance. A study in the United States indicated a 25% increase in cinemagoing among young viewers last year. Viral hits, such as Saltburn, have sparked interest in theaters like never before.
Long Films vs. Audience Engagement
However, the industry also needs to adapt. Clare Binns, pictured receiving a BAFTA for her contributions to cinema, has urged filmmakers to reconsider the trend of excessively long films which may deter audiences. Films like The Brutalist might be cinematic masterpieces, but their elongated runtimes can limit the number of showings theaters can hold, thus hampering profits.
The Importance of Local Cinemas
Independent cinemas are vital to the cultural fabric of our communities. Reports suggest that nearly a third are at risk of closure within the next five years without sufficient investment. As Binns articulated, “It would be a tragedy if local cinemas disappeared.” Our cinematic experiences must be cherished and preserved.
The Response from Renowned Filmmakers
Even legendary directors like Martin Scorsese have weighed in on this discussion. In defense of his lengthy work, Killers of the Flower Moon, Scorsese stated, “Give cinema some respect.” The conversation is about more than just the art; it's a wake-up call to engage with cinematic storytelling, requiring an immense shift from our current viewing habits.
Looking Forward: A New Generation of Cinephiles
As someone invested in the world of film, I'm optimistic. The rise of a new generation of cinephiles could be the antidote we need for cinema's plight. If we nurture this connection—encouraging young audiences to visit theaters and appreciate the storytelling craft—the future of cinema may find a vibrant path ahead.
Conclusion
In an age where digital platforms dominate, and the allure of binge-watching tempts us away from theaters, we must remain committed to the revival of cinema. Gen Z, with their passion for film, carries the potential to lead this charge, and we owe it to ourselves and future generations to foster that love. Cinema deserves our respect and dedication.
Source reference: https://www.theguardian.com/commentisfree/2026/jan/25/the-guardian-view-on-the-future-of-cinema-gen-z-is-falling-in-love-with-the-big-screen
