Coffee + Cone: A Tiny Startup with a Big Idea in Upper Arlington

What Makes Coffee + Cone Different?

When you walk into Coffee + Cone, located in the bustling downtown of Upper Arlington, Ohio, you're not just stepping into a coffee shop—you're entering a space that challenges the traditional idea of what a coffee business can be. The name itself is a nod to their unique offering: coffee served in cones, an unusual twist that catches attention and sparks curiosity.

"We wanted to create a brand that's memorable, accessible, and fun," said founder Jake Morrison. "The cone concept isn't just a gimmick—it's about simplifying the way people experience coffee."">

At first glance, Coffee + Cone might appear like any other local café. But beneath the surface lies a modern approach to retail—offering premium, locally roasted coffee beans alongside their signature cone drinks that can be enjoyed on-the-go. What sets them apart is how they've reimagined convenience without sacrificing quality or community.

The Business Model in Context

As someone who's covered business trends across industries—from tech startups to local mom-and-pop shops—I've seen countless models evolve over time. Coffee + Cone stands out because it merges elements of fast-casual dining with the artisanal nature of specialty coffee, creating a hybrid model that's both scalable and deeply rooted in local identity.

Founded just three years ago, Coffee + Cone has quickly become a staple in the Upper Arlington community. Their approach reflects broader shifts happening in the food service industry—especially in how small businesses are using digital tools to expand their reach while staying true to their core values.

• Locally sourced ingredients and ethically roasted coffee beans
• A mobile app for ordering ahead and loyalty rewards
• Pop-up events at local farmers markets and community festivals

Community Impact: More Than Just Coffee

Coffee + Cone's success is not just measured in cups sold, but also in the impact it has on its neighborhood. They've become a hub for local creativity, hosting everything from open mic nights to small business networking events. Their community-driven mission aligns with the growing consumer demand for businesses that give back.

I've seen similar models thrive in cities like Portland and Austin, where local coffee shops have evolved into cultural touchstones. Coffee + Cone is following that path, but with a distinctly Ohio twist—rooted in small-town values yet embracing modern innovation.

"We're not just selling coffee; we're creating experiences," said Morrison. "We want people to feel connected—not just to their morning brew, but to each other."">

The Numbers Behind the Brand

While still a small operation, Coffee + Cone has already made waves in terms of revenue and growth. In its first year, they reported over $150,000 in sales, and by 2023, that number had jumped to more than $300,000—representing a steady 100% increase year-over-year.

Their customer base is equally impressive. With an average of 150 customers per day during peak hours, Coffee + Cone has managed to build a loyal following that's both diverse and engaged. Their social media presence, especially on Instagram and TikTok, showcases not only their products but also the people behind them—fostering a sense of community that's rare in today's fast-paced world.

Looking Forward: What's Next?

With plans for a second location in the works and a new line of merchandise on the horizon, Coffee + Cone is clearly thinking long-term. Their roadmap includes expanding their product range to include seasonal drinks and limited-time flavors, as well as partnerships with local artists to feature their work in-store.

This kind of strategic growth is a hallmark of modern small business success—smart, sustainable, and community-first. As we continue to see local entrepreneurs make waves across the country, Coffee + Cone offers a compelling case study in how passion, purpose, and practicality can align to build something truly special.

As a cross-desk reporter who's covered everything from Silicon Valley startups to sports icons, I find these kinds of stories inspiring. Coffee + Cone isn't just a business; it's a symbol of what's possible when local innovation meets national ambition.