Welcome to the Future of Performance
Imagine this: a lavish dining table set against the backdrop of an animatronic band, vibrant with energy and eccentricity. In their latest single, 'P.O.V.', Clipse—comprising Pusha T and Malice—team up with the ever-innovative Tyler, the Creator. Directed by Cole Bennett of Lyrical Lemonade fame, the video presents a unique visual experience, exploring themes of nostalgia, collaboration, and modernity.
Bringing Animation to Life
In the video, amidst a whimsical setting, Pusha T and Malice dine at an elegantly set table filled with fine wines and perfectly folded white napkins—untouched, even when Tyler leaps onto the table during his verse. Suddenly, we are transported into a surreal world where a charmingly cartoonish band performs just for them, playfully flipping the traditional role of the performer and the audience upside down.
“Unreal experience bringing the show out to New Jersey for the return of @clipse,” said Jack Turner of Jack's Animatronics Warehouse on Instagram.
A Long-Awaited Return
'P.O.V.' is not just another release; it arrives as part of Let God Sort Em Out, the first album from Clipse since their critically acclaimed Til the Casket Drops in 2009. And let's be clear—waiting sixteen years for new material from these hip-hop titans has been a long, intense ride for fans.
Rolling Stone even hailed this album as the best hip-hop album of 2025, stating, “In the first decade of the 2000s, there were few hip-hop acts with standards as exacting as the Clipse.” Their lyrical prowess remains pristine, manifesting in 'P.O.V.' as an impressive showcase of their famed luxury-car wordplay.
The Magic of Collaboration
Tyler, the Creator, in discussing his collaboration with Clipse, expressed profound reverence: “Just pressing play and hearing your voice on a Clipse album... that might be top eight moments of my life.” His gratitude and admiration for Pusha and Malice are palpable, encapsulating the connection that brings this project to life.
This synergy is a testament to the fertile grounds of creativity that can blossom when seasoned artists come together. As we navigate through the streets of hip-hop evolution, these partnerships become vital to creating rich, layered narratives that push the genre's boundaries.
A Surreal Visual Feast
Visually, there's nothing quite like what Bennett has crafted here. The video combines humor and artistry, creating a delightful canvas where each frame feels meticulously designed. The animatronic band, with its colorful whimsy and kitschy vibe, feels at once nostalgic and fresh—a beautiful contradiction that reflects the very essence of the art it seeks to represent.
- Creativity Unbound: The juxtaposition of food, high-end imagery, and the animated band brings an unexpected energy.
- Musical Synergy: The collaboration deepens the listening experience, enhancing the track with visual narratives.
- Nostalgia Meets Innovation: This project illustrates how modern artists can draw from nostalgia while pushing boundaries.
Conclusion
As the industry continues to evolve, projects like 'P.O.V.' invite us to re-examine what performance art can be. It's a playful and sharp commentary on our expectations, wrapped in a vibrant visual narrative that stays true to Clipse's artistic roots while pushing them comfortably into the contemporary landscape.
Isn't it exhilarating to witness these masterful artists collaborating in such unexpected, visually stunning ways? With Let God Sort Em Out nominated for five Grammys—including Album of the Year—there's no telling just how high these artists can soar. Here's to more moments where creativity knows no bounds, dancing hand-in-hand with cultural evolution.
Source reference: https://www.rollingstone.com/music/music-news/clipse-tyler-the-creator-pov-video-1235481896/
