Dua Lipa: Milan's Own Winter Wonder in NBC's New Olympics Ad

Transforming Milan: Dua Lipa's Winter Olympic Debut

Dua Lipa is back, and this time she's bringing Milan along for the ride. In the new NBC Sports ad for the upcoming Winter Olympics, she channels the Italian city's vibrant spirit while cradling the hopes of athletes in her famously fashionable embrace. The ad, which premiered recently, uses Lipa's powerful presence to generate excitement about the XXV Olympic Winter Games, scheduled to start on February 6, 2026. This isn't just an ad—it's a celebration of culture, creativity, and the sheer thrill of winter sports.

A Fashionable Journey Through Milan

As Lipa walks through the iconic Galleria Vittorio Emanuele II, she doesn't simply promote the Olympics; she embodies the essence of Milan. In the ad, she proudly showcases her Italian language skills, uttering, “Milan, such a cool place.” It's delightful to see her transformation of the elegant shopping arcade into a whimsical winter wonderland, rife with glittering lights and snowy splendor. This visual delight reinforces that history and modernity can coexist in the pulse of Milan.

“As a global music and fashion icon, Dua Lipa perfectly embodies Milan's spirit—cool, confident, and world-class,” says NBC Sports executive Joseph Lee.

All-Star Roster of Athletes

The ad features snippets of incredible women athletes, including the fearless alpine skier Lindsey Vonn, the elegant figure skater Alysa Liu, the historic alpine skier Mikaela Shiffrin, and the dynamic snowboarder Chloe Kim. Each athlete is depicted in their element, poised to showcase their talents on the Olympic stage. The montage is perfectly synchronized with the rhythm of Lipa's track, “Training Season,” blending the adrenaline of sport with the euphoria of music.

What Makes This Ad Stand Out?

• Celebrity Engagement: Lipa's star power adds an umph to the promotional platform, pulling in viewers who might not usually tune into the Olympics. Her reach as an artist extends beyond music; it taps into the worlds of fashion, culture, and empowerment.
• Visual and Cultural Synergy: The ad visually connects fashion with sports, showcasing not just what it means to be an athlete, but what it means to celebrate athleticism.
• Empowerment through Representation: Lipa champions female athletes, helping to illuminate the hard work and dedication behind their success as they prepare for the Olympics.

The Broader Impact of the Olympics

Beyond the glitz and glamour of the ad lies a larger conversation about the cultural significance of the Olympics. As stated by Lipa in the trailer, “The Winter Olympics? It's going to be so cool.” This is more than just a quirky tagline; it underscores the importance of these games in promoting international unity and spirited competition. With the Olympics set to come stateside in 2034, the 2026 Games in Milan serve as a vital prelude to those future events.

As a culture critic and avid observer of the evolving entertainment landscape, I see this push from NBC as part of a broader strategy to integrate pop culture with sporting events, making them more accessible and exciting for younger audiences.

A Glance at Lipa's Upcoming Tour

This ad rollout coincides beautifully with Lipa wrapping up her Radical Optimism tour in Latin America, where her vocal performances are expected to resonate as powerfully as her striking visuals in the NBC campaign. She's set to perform in Bogotá on November 28 before three back-to-back shows in Mexico City starting December 1. The synergy of her musical endeavors with her promotional work for the Olympics illustrates an impeccable blend of creativity and marketing.

A Call to Action

For fans of Dua Lipa, the Olympics, or just anyone curious about the intersection of culture, sports, and entertainment, this ad offers a delightful taste of what's to come in February 2026. As we anticipate the spectacular showcase of talents from across the globe, I encourage everyone to mark their calendars and join the thrill of the Olympic spirit—because, as Dua says, it's set to be extraordinarily cool.

Final Thoughts

This engaging ad from NBC not only elevates the anticipation for the Winter Olympics but also highlights the ever-evolving nature of entertainment journalism. As a culture critic, I believe it's crucial to contextualize creativity and culture, and this collaboration between Dua Lipa and NBC perfectly exemplifies that narrative. Let's look forward to a vibrant celebration in Milan!