Golf and Gastronomy: How Local Businesses Are Betting on the Biltmore Championship

The Rise of Golf Tourism in Asheville

As the Biltmore Championship prepares to take over Asheville this week, local businesses are taking full advantage of the influx of golf enthusiasts and tourists. This annual event not only draws top-tier players but also brings a surge in visitors eager to experience the city's culture, hospitality, and culinary scene.

"We're seeing a direct correlation between golf tourism and local dining patronage," says Sarah Martinez, general manager of The Links Restaurant, one of the most popular spots near Biltmore Estate. "When people come for the tournament, they often extend their stay to explore more of what our city has to offer."

Aspen and other golf courses throughout the region have been preparing for this event by expanding their offerings beyond just green fees and cart rentals. From themed cocktails to signature dishes inspired by the game, businesses are crafting experiences that align with the sport's growing influence.

Golf-Infused Cuisine: A New Trend in Local Food Scene

One of the most noticeable shifts in recent years has been the emergence of golf-themed menu items across local restaurants. At The Biltmore Clubhouse Cafe, for instance, they've introduced a dish called "Bunker Bash Burger," which features locally-sourced beef and a spicy sauce that mimics the taste of sand and dew after a morning round.

• Signature drinks such as "Green Jacket Margarita" and "Fairway Fizz" are now staples on many menus
• Some establishments even offer "Golf Course Tours" paired with dining experiences
• The trend is particularly popular among millennials and Gen Z travelers who seek unique, shareable food experiences

This evolution isn't just about gimmicks — it reflects a deeper understanding of how people engage with leisure time. As we've seen in other cities like Phoenix and Scottsdale, the fusion of golf culture with food has become a key driver for economic activity.

Business Impact: Revenue Growth from Golf Tourism

According to a report by the Asheville Chamber of Commerce, golf-related tourism contributed over $47 million to the local economy last year. With events like the Biltmore Championship, that figure is expected to rise.

Local entrepreneurs have responded with creative marketing strategies. For example, Whiskey & Winks Bistro, a casual eatery in downtown Asheville, launched a limited-time campaign titled "Championship Eats", featuring discounts on entrees for anyone who presents their tournament badge.

"We're not just serving food — we're creating moments," explains Whiskey & Winks's owner, Michael Chen. "When a golfer finishes their round and walks in expecting a meal, they want something that fits the occasion."

Such efforts are part of a broader business strategy to turn transient visitors into loyal customers. By offering memorable experiences, businesses increase foot traffic and brand recognition — critical elements for long-term growth.

Challenges and Opportunities in the Competitive Landscape

While the opportunity is clear, so too are the challenges. Competition among local businesses is fierce, especially during high-season events like the Biltmore Championship. With more players than ever turning to social media to share their experiences, restaurants must be ready to stand out not just in flavor but in atmosphere and storytelling.

Many are investing in immersive branding — from themed décor reminiscent of classic courses to staff training programs that simulate a professional caddy experience. These small investments can lead to big returns when guests share photos online.

We're seeing a shift toward experiential dining, where the setting and narrative matter as much as the meal itself. This is particularly true for younger demographics who are looking for content-worthy experiences to post on Instagram or TikTok.

Looking Ahead: Sustaining Momentum Beyond the Tournament

While the Biltmore Championship is a standout event, its impact can extend far beyond the weekend. Local leaders and businesses are already discussing how to maintain momentum through year-round programming.

The idea of a "Golf Season" is gaining traction — with promotions, educational workshops on the sport, and seasonal menus designed around the changing weather. These initiatives help sustain interest even after the tournament ends.

1. Creating signature items tied to each month's theme (e.g., "Summer Slice", "Autumn Greens")
2. Hosting weekly golf clinics or amateur tournaments with accompanying meals
3. Developing a mobile app that integrates dining, lodging, and tournament info for easy planning

The goal is to make golf more accessible and engaging — not just for professionals but for everyday enthusiasts who enjoy the outdoors and good food. By doing so, we're helping build a sustainable tourism ecosystem around a beloved pastime.

Conclusion: More Than Just a Game

As the Biltmore Championship approaches, one thing is certain — local businesses are positioning themselves to be part of something bigger than just a golf tournament. They're becoming ambassadors for culture, hospitality, and community pride. This blend of sport and sustenance isn't new, but it's evolving rapidly into an essential component of modern tourism strategy.

Whether you're planning to attend the event or simply enjoy a meal afterward, you're participating in a growing trend that's redefining how we think about travel, leisure, and consumption. The next time you take a bite of a "Bunker Bash Burger", remember — it's not just food, it's a story being told, one round at a time.