Jess Glynne's Journey
Jess Glynne, the British pop sensation, has taken the digital realm by storm as her iconic 2015 track 'Hold My Hand' has been named TikTok's UK song of the year. This recognition, largely thrust into the limelight by the viral 'nothing beats a Jet2holiday' trend, reflects the ever-evolving relationship between music and social media.
The Power of TikTok
When we think of viral trends, TikTok immediately springs to mind. In Glynne's case, the resurgence of 'Hold My Hand' showcases the platform's unique ability to breathe new life into older songs. This track has soundtracked approximately 6.6 million videos on TikTok, cementing its status as a musical phenomenon once more.
“It's the most amazing feeling knowing that 10 years later, a song that means so much to me has been celebrated again and again throughout this year,” says Glynne, reflecting on her unexpected hit's revival.
A Musical Moment of Reflection
Originally released in 2015 as Glynne's debut single, 'Hold My Hand' quickly shot to number one in the UK charts, but its evolution was only just beginning. The tie to Jet2 adverts added a marketing layer, yet it was TikTok that truly transformed the song into a cultural staple once again. The humor and relatability of users applying the music to their own holiday mishaps—think of packing disasters or flight delays—has turned Glynne's emotional ballad into a soundtrack for laughter.
The Joy of Connection
In an era when artists seek authentic connections with fans, Glynne has found that TikTok serves as a powerful medium. She noted how special it is for the younger generation to engage with her music for the first time amid comical takes on family holidays.
Glynne's excitement is palpable as she mentions her favorite TikTok videos: parents coaxing their children to chirp out the infamous line, "nothing beats a Jet2holiday.” But perhaps the pinnacle of TikTok joy is when she recalls a clip of a man attempting to open a hotel window, only to realize it was a micro-sized prison cell. It's moments like these that show how music creates joy in unexpected contexts.
Going Beyond Charts
Yet, while 'Hold My Hand' didn't make a re-entry into the UK singles charts in 2025, its impact is undeniable. TikTok's assessment of artist rankings—based on the volume of videos featuring their music—indicates that Glynne's dominion over the platform is a cultural touchstone rather than just a fleeting trend.
Indeed, Glynne's success came during a year filled with nostalgic revivals, where users rediscovered gems like Rihanna's 'Breakin' Dishes' and Radiohead's 'Let Down.' Yet it was 'Hold My Hand,' used in over 80 billion views-worth of videos, that ultimately claimed the top TikTok spot in the UK.
Other Notable Mentions
Glynne's achievement isn't standing alone in the 2025 music narrative. TikTok also crowned the late Connie Francis's 'Pretty Little Baby' as its global song of the year, 60 years post-release—an inspiring testament to the platform's love for vintage hits.
Conclusion: A Cultural Reflection
Jess Glynne's 'Hold My Hand' reminds us how music is not just entertainment but a shared experience that transcends time and platform. The connection forged through laughter at life's little mishaps underscores the blend of nostalgia and innovation that defines our current entertainment landscape. As we continue to witness this cultural phenomenon, I can't help but wonder: which song will become the next beloved ??? meme?
Source reference: https://www.bbc.com/news/articles/cg4nrrxrprvo
