Kathy Ireland Swaps Runway for Ocean: Diving into Commercial Fishing

Charting New Waters: Kathy Ireland's Bold Move

Supermodel Kathy Ireland has recently embarked on an unexpected journey—one that leads her away from glamorous photo shoots and into the rugged world of commercial fishing. On July 19, 2025, she obtained her commercial fishing license from the California Department of Fish and Wildlife, setting her sights on the open ocean, specifically on the 4th Watch, a fishing vessel captained by her husband, Dr. Greg Olsen.

From Catwalks to Catching Fish

As a former Sports Illustrated cover star, Kathy Ireland made her mark in the fashion industry. Now, she is keen on showing us the other side of her multifaceted life. "I've always wanted to go out with him on the boat," Ireland said in a recent interview. "This season, an opportunity opened up, and when the calendar allows, I go out there with him." Her enthusiasm is palpable as she delves into this new business venture, describing the experience as nothing short of exhilarating.

The Thrill of the Catch

“I have no fear of sharks, yet I have to say I much prefer the sharks in the ocean than those in business.”

The comparison isn't just a quip. Kathy recognizes the intricacies and challenges of both environments. Working at sea offers her a new appreciation for the hard work involved—one that she aims to apply to her extensive business empire, Kathy Ireland Brands, which boasts a whopping $3.1 billion in retail sales as of 2021.

Lessons from the Ocean

In her own words, Kathy describes the lessons learned at sea as "amazing" and powerful. "Much of it aligns with business," she revealed. Assembling traps, tying ropes, and hoisting the catch comes with its own set of challenges, mirroring the demands of running a global business. "I recognize the intentionality that is needed," Ireland continued. "When you're tying those ropes — we've got 360-pound traps — it's critical that they're tied correctly, or else you can lose those traps."

A Team Built for the Storm

Working side by side with her husband presents its own unique dynamic. Kathy expressed pride in Olsen's entrepreneurial spirit, noting that he has transformed his lifelong passion for fishing into a successful business. This collaboration has deepened their relationship, proving that shared experiences can strengthen bonds. Ireland reflected on their teamwork, stating, "When we get it right, it feels like a dance almost."

Mastering Survival

In addition to fishing, Ireland is undergoing sea survival training, demonstrating her commitment to this new venture. "I can't just do this as a passive passenger. When I'm out there, I take it very seriously and I recognize the responsibility involved," she said. This hands-on approach displays a dedication that lies at the heart of her success, in business and in life.

Full Circle: Embracing Passion

Kathy Ireland stands as a testament to what it means to embrace change and explore new avenues while remaining true to oneself. Her whimsical yet laser-focused approach to life is inspiring. From the catwalk to the ocean floor, Kathy Ireland reminds us all that pursuing passion—whatever form it takes—is what the journey is truly about.

Conclusion: More Than Just a Beginning

This latest chapter represents not just a new job or a hobby, but a reflection of Kathy's zest for life and her commitment to continual growth. Her journey speaks volumes about resilience and adaptability, and in many ways, she seems to be just getting started.