Markle and Netflix Part Ways: A Lifestyle Brand's Unraveling

A New Chapter for Meghan Markle

On March 6, 2026, Netflix and Meghan Markle announced the conclusion of their partnership surrounding the 'As Ever' lifestyle brand. This unexpected transition has sent ripples across the entertainment landscape.

Netflix's Statement

The streaming giant expressed its satisfaction in having helped launch the brand, emphasizing the cooperative spirit of their relationship.

"Meghan's passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,"

said a Netflix spokesperson.

What's Next for 'As Ever'?

Markle's team has echoed similar sentiments, stating,

"We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own."

The Duchess of Sussex aims to take the brand global and fully independent, a move that could potentially reshape its future.

Critics Weigh In

The announcement was met with mixed reactions on social media, particularly on X (formerly Twitter). Critics quickly took to their keyboards, with some stating,

"Netflix got Markled enough and has cut ties,"

showcasing the divisive views surrounding Markle's public persona.

• One user remarked,

  "Even Netflix is bailing. The elite celebrity hustle is fading. People are DONE with lectures and lifestyle fluff while families can't afford basics."

• Others claimed that the decision to part ways was more mutual than it appeared, defending Markle's ambition and vision for 'As Ever'.

The Brand's History

As Ever debuted in 2025, featuring home goods and lifestyle products such as jams, teas, and candles. Initial responses were overwhelmingly positive, with sold-out products within an hour of launch. This showcases a strong market interest that Markle is now eager to cultivate independently.

A Reflective Look

Despite the brand's promising start, several critiques surfaced regarding its long-term viability. Some experts argue that the brand's reliance on Markle's celebrity status may not be sustainable.

"If the products are not moving well in the U.S., it's not going to be much better elsewhere,"

one critic noted.

Markle's move to independence signifies a crucial test for her brand in navigating public scrutiny and market dynamics without the backing of a major player like Netflix.

Conclusion

As Meghan Markle prepares for a new phase for 'As Ever,' the world watches with bated breath. Will this independence allow her brand to flourish? Time will reveal whether this leap from the Netflix partnership will lead to success or further challenges.