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NIL Money: Are We Raising Entitled NFL Rookies?

January 25, 2026
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NIL Money: Are We Raising Entitled NFL Rookies?

Changing the Game: Cam Skattebo Speaks Out

New York Giants running back Cam Skattebo recently opened up about how the landscape of college sports has changed dramatically with the introduction of Name, Image, and Likeness (NIL) deals. He articulated concerns regarding how this newfound financial freedom may be affecting the attitudes of rookies entering the NFL. Specifically, Skattebo believes that many rookies, who once had humble beginnings, now enter the league with inflated egos just because they made millions in college.

"The rookies that come in have made $2-$3 million in college, like they think they hot s---," Skattebo remarked during his spot on the Roommates Show.

This direct commentary offers a fascinating glimpse into the shifting mentality of young talents. While financial success is often celebrated, Skattebo highlights that it may come with a price—an inflated sense of self-worth that contrasts sharply with the values of teamwork and humility traditionally embraced in the NFL.

The Impact of NIL Deals

The NIL era has ushered in a fundamental shift in college athletics, allowing athletes to monetize their talent before even stepping foot in the NFL. Skattebo pointed out that this has created a new breed of rookies who view themselves as more than just players—they see themselves as brands. This self-perception can lead to a lack of respect for the veterans, who have worked tirelessly for their place in the league.

  • Many rookies lack an understanding of the 'rookie duties' that have historically been part of the NFL experience.
  • Veterans have voiced their concerns that today's rookies don't respect the learning curve associated with entering the league.
  • The disparity in earnings leads to a potentially toxic environment, fostering a culture of entitlement rather than one grounded in hard work and respect.

Rookies vs. Veterans: A Cultural Clash

Skattebo also touched on a cultural clash he's observed among rookies. He noted that while some younger players respect the hierarchy and perform their rookie duties—like fetching snacks for the veterans—others flat-out refuse. "Some rookies say, `Bro, I'm not getting you snacks!`" he explained. This shift in attitudes can lead to friction within locker rooms, crucial for forming a cohesive team.

"You could just tell by the way these college kids act now. There are some who get it, and some who don't care that there was ever such a thing as a rookie situation," Skattebo elaborated.

This lack of humility could jeopardize team-integrity, especially for teams struggling to find their footing. The camaraderie built on mutual respect and shared experiences amongst players is crucial. When this foundation is shaken, it may have long-term implications for team success.

What Lies Ahead?

The transformation of rookies' attitudes due to NIL earnings is not just a transient trend; it raises vital questions about the future of the sport. Skattebo warns that such entitlement may spread, leading to a division in locker rooms and potentially affecting the performance on the field. This paradigm shift requires both coaching and management to reassess their approaches to mentorship and integration of rookies into established teams.

As a fourth-round pick out of Arizona State, Skattebo knows a thing or two about transitioning from college to the NFL—a journey made smoother through humility and hard work. He himself embodied these qualities, putting up impressive statistics before a season-ending injury: 410 rushing yards and five touchdowns in eight games, along with 24 catches for 207 yards. His on-field performance and approach epitomize the ethos of dedication and teamwork that budding rookies could benefit from learning.

Conclusion: The Need for Evolution

The state of NFL rookies today reflects greater societal changes. As NIL deals continue to flourish, the league must adapt by instilling values of respect, teamwork, and humility among its newest players. As a sports community, we need to navigate this evolution carefully; only then can we ensure that the rich traditions of the sport remain intact.

As we look toward the future of the NFL, the challenge will be to maintain an environment where ambition and success coexist with genuine respect and teamwork. We can't afford to lose sight of what it means to be a player in this great game.

Source reference: https://www.foxnews.com/sports/giants-cam-skattebo-says-college-earnings-from-nil-creating-entitled-nfl-rookies

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