The Witchy Return: A Familiar Formula
After a summer that shattered box office records, moviegoers are still reeling from the cinematic overload. Yet, as we transition into fall, the industry is hoping to maintain that buzz with a new batch of offerings — and one of those is Practical Magic 2.
"This sequel is aiming for another $18 million to $25 million at the international box office from 77 territories, which would put initial global sales anywhere from $48 million to $65 million."
The film stars Nicole Kidman and Sandra Bullock as the daughters of the original movie's witchy sisters, Sally and Gillian. In a twist that's almost too familiar, the new film picks up 25 years after the first one. This time, the witches are played by Joey King and Maisie Williams, with Dianne Wiest and Stockard Channing reprising their roles from the original.
The Magic Formula Falters
But here's where things start to get complicated. The first Practical Magic was a box office flop but eventually became a cult favorite — and that's exactly where this sequel hopes to land, with a bit more magic.
I'm not here to judge the movie's creative merits or its cultural impact (though I can say it's definitely not a masterpiece). What I can tell you is that while the film aims for $30 million to $40 million in its opening weekend, the reviews aren't exactly glowing. Variety's own Todd Gilchrist called the movie “as cumbersome and overlong as the 28-year wait” between the two chapters.
It's a damning comparison, and one that speaks to how much this sequel has missed the mark. Sure, it's got all the right ingredients — witches, family secrets, a curse, and some good old-fashioned fantasy elements. But it's missing that special something that made the first film a cult classic.
Box Office Realities: A Modest Victory
The numbers are promising enough — $40 million is a respectable debut, especially for a sequel with such a modest budget and lackluster reviews. It's enough to topple Spider-Man: Brand New Day, which has held the No. 1 spot for six weekends. That means we'll be seeing Peter Parker in theaters for a while longer, and not just because of his powers.
But let's be real — this film is only going to last as long as its opening weekend. The reviews are clear that this is a case of nostalgia selling more than substance. It's like trying to rekindle a flame with old matches — it might work for a moment, but the fire won't last.
The Long Game: Is There More to Come?
What's fascinating about Practical Magic 2 is how it attempts to bridge the gap between nostalgia and modern storytelling. It's a film that knows it's playing with fire — or rather, with magic — but the real question is: does anyone really want to watch it?
For now, Practical Magic 2 is going to be remembered more for its ambitious marketing and the fact that it was released in a time when moviegoers are still trying to recover from a summer of blockbusters than for its actual storytelling. It's like a well-worn book that people read not for its plot, but because they're nostalgic for the days when magic felt real.
And while I don't think this sequel will become a cultural touchstone like the original did, it's still worth watching — just to see how far the franchise can stretch before it collapses under its own weight. The magic may be fading, but the marketing machine is still running strong.
Conclusion: A Witchy Disappointment
In the end, Practical Magic 2 is a film that feels like it's trying to relive the glory days of its predecessor. But it's missing the spark — and honestly, that's not something you can conjure up with a $75 million budget or two decades of hype.
The film is a decent enough effort, but it lacks the heart, wit, and sheer charm that made the first one special. It's a sequel that plays it safe, which, for a franchise that's built on magic, is perhaps its biggest misstep yet.
Key Facts
- Opening weekend projection: $40 million
- International box office target: $18 million to $25 million
- Total global sales projection: $48 million to $65 million
- Production budget: $75 million
- No. 1 box office contender: Spider-Man: Brand New Day
- Release date: September 9, 2026
Background
Practical Magic 2 is a fantasy sequel starring Nicole Kidman and Sandra Bullock as witchy sisters. The film aims to capitalize on nostalgia from the original 1998 movie, which was a box office flop but later became a cult favorite. The sequel picks up 25 years after the first film and features new generations of witches played by Joey King and Maisie Williams, with Dianne Wiest and Stockard Channing reprising their roles. Reviews have been largely negative, with Variety's Todd Gilchrist calling it 'as cumbersome and overlong as the 28-year wait' between the two films.
Quick Answers
- What is Practical Magic 2?
- Practical Magic 2 is a fantasy sequel starring Nicole Kidman and Sandra Bullock as witchy sisters, picking up 25 years after the first film with new generations of witches played by Joey King and Maisie Williams.
- When was Practical Magic 2 released?
- Practical Magic 2 was released on September 9, 2026.
- What was the opening weekend projection for Practical Magic 2?
- Practical Magic 2 was projected to open with $40 million from 4,000 North American theaters.
- How much is Practical Magic 2 expected to earn internationally?
- Practical Magic 2 is aiming for $18 million to $25 million at the international box office from 77 territories.
- What is the production budget for Practical Magic 2?
- Practical Magic 2 was produced for $75 million.
- Who directed Practical Magic 2?
- Susanne Bier directed Practical Magic 2.
- What is the significance of Practical Magic 2 in relation to Spider-Man: Brand New Day?
- Practical Magic 2 aimed to dethrone Spider-Man: Brand New Day, which had held the No. 1 spot for six weekends.
- What is the critical reception of Practical Magic 2?
- Reviews for Practical Magic 2 have not been kind, with Variety's Todd Gilchrist calling the movie 'as cumbersome and overlong as the 28-year wait' between the two chapters.
Frequently Asked Questions
What was Practical Magic 2's opening weekend projection?
Practical Magic 2 was projected to earn $30 million to $40 million from 4,000 North American theaters in its opening weekend.
How does Practical Magic 2 compare to the original film?
The first Practical Magic was a box office flop but eventually became a cult favorite. This sequel aims to capture that same nostalgic appeal while playing it safe.
What roles do Dianne Wiest and Stockard Channing play in Practical Magic 2?
Dianne Wiest and Stockard Channing reprised their roles from the original film as Sally and Gillian Owens, the daughters of the witchy sisters.
Who are the new witches in Practical Magic 2?
Joey King and Maisie Williams play the daughters of the original witchy sisters in Practical Magic 2.
How much is Practical Magic 2 expected to make globally?
Practical Magic 2 is projected to earn between $48 million and $65 million globally from its initial release.
What was the original Practical Magic's box office performance?
The original Practical Magic was a box office flop but eventually became a cult favorite.
Source reference: https://variety.com/2026/film/box-office/practical-magic-2-box-office-opening-weekend-projection-spiderman-brand-new-day-1236855513/





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