PXG's Impact: More Than Just Great Golf Gear

The Heart and Soul of PXG

When you think of PXG (Parsons Xtreme Golf), the first things that come to mind are the cutting-edge golf clubs and innovative technology. However, as I discovered during my recent visit to Scottsdale National—home to PXG—there's much more to this brand than just being a leading golf tech manufacturer.

Founded by Bob Parsons, PXG celebrated its 10th anniversary this year. Since bursting onto the scene in 2015, the company has been a disruptor in the golf industry. Bob and his wife, Renee Parsons, have built a brand synonymous with excellence while simultaneously championing numerous charitable causes.

A Unique Journey

During my time at the anniversary event, alongside fellow media members from around the globe, I was struck by a revelation: PXG isn't just about golf it's about giving back.

As we gazed at brand new products like the highly anticipated GEN8 Irons and the Lightning driver, I remembered a conversation I had years ago with actor Rob Riggle. Rob, an avid golfer and former Marine, has long been involved in charity golf tournaments. Through my conversations with him, I learned more about his relationship with Bob Parsons, rooted in their shared commitment to supporting veterans and associated causes.

Giving Back in Big Ways

It's no secret that PXG has consistently supported veterans and active military members. However, the Parsons' philanthropic interests extend far beyond just that. The Bob and Renee Parsons Foundation, established in 2012, aims to uplift underserved populations, engage in disaster relief efforts, and empower youth.

“Bob and I have always been aligned on the causes we feel we want to serve,” Renee shared during our discussion.

Their foundation has donated over $100 million, focusing on significant contributions to groups like Semper Fi & America's Fund. This means they have consistently given roughly $1 million every two weeks for the past 13 years!

The Giving Pledge

In a world where charitable giving sometimes feels like a marketing strategy, Bob and Renee's commitment stands out. They are signatories of “The Giving Pledge,” promising to dedicate at least half of their wealth—estimated at $4 billion—to philanthropic efforts. It's a pledge that speaks volumes about their character.

While many wealthy individuals might give to receive tax incentives, the Parsons exemplify a deeper commitment to change. Their approach ushers in a new era in the business and philanthropic landscapes, proving that financial success and altruism can coexist.

Pushing the Boundaries of Golf Tech

Shifting back to PXG's products, the journey to creating high-quality gear is equally remarkable. The GEN8 Irons, which have recently hit the market, are designed for maximum performance and precision. Key innovations include:

• QuantumCOR: This proprietary polymer enhances ball speed and feel.
• Deep Core Recoil Technology: Helps create an explosive impact.
• Dual Perimeter Weighting System: Offers unprecedented adjustability.

As I took my first swing with a GEN8 Iron, I felt the difference. The feedback was instant and satisfying. Having been fitted for clubs in the past, I can attest to how much a perfect fit elevates your game. It's a game-changer.

The PXG Experience

PXG believes in the importance of a custom fitting since each golfer has unique swing styles and physical characteristics. This is a fundamental part of their ethos. In the words of Mike Nicolette, a PXG senior director and former PGA Tour pro, “A pair of shoes are no good if they don't fit your feet.”

Final Thoughts

As I reflect on my experience with PXG and the Parsons, I am left feeling inspired. Whether they are crafting innovative golf clubs or supporting worthy causes, they are setting a precedent in the sports world. If I'm going to invest in golf gear, I want to support a brand that cares equally about the player's performance and the community at large. Support PXG, and you're not just improving your game—you're making a difference.

For more about PXG's efforts and their latest technology, check out the full story here.