Reimagining Comfort: The New Classic Full Zip Hoodie by American Giant

American Giant's Journey

Founded in 2012 in San Francisco, American Giant started with a single product: the zip-up hooded sweatshirt. Known as the Classic Full Zip, it quickly garnered a reputation dubbed "the greatest hoodie ever made" by Slate.

An Upgrade in Fabric

This latest version, launched recently, boast a notable shift in material; it utilizes a softer, breathable cotton fleece, enhancing comfort for daily wear. The design keeps crucial features intact—like the double-lined hood and durable elbow patches—yet presents a redefined fit.

Redesign Elements

• Enhanced Comfort: The new hoodie offers a more flexible cut around the shoulders and waist, making it noticeably more comfortable, especially for those of us who may have found the original somewhat restrictive.
• Quality Construction: American Giant emphasizes sourcing and manufacturing in the US, ensuring ethical production and quality material choices.
• Durability: The upgrades are comparative to an improved wine vintage—the basic structure remains stalwart, while the fabric and fit work to accommodate modern preferences.

Personal Insights

Speaking as someone with broader shoulders, I can attest that the old design felt snug around the shoulders; whereas this new iteration navigates those tight spaces with far greater ease. The improved cuffs further allow for greater movement and comfort while wearing.

The Economics of Quality

At a price of $168, the hoodie represents a premium offering in the market. Despite industry-wide supply chain challenges, especially with the closure of key suppliers like Carolina Cotton Works, American Giant has maintained this price point. The original hoodie, which debuted at $138, has remained a reliable investment for many consumers.

Availability and Reception

With the hoodie reintroduced at the same asking price as its predecessor, it's already garnering attention for maintaining its position as a favorite among consumers. WIRED's Best Hoodies guide recognizes the original as a top choice, setting a high bar for the new edition to meet. Given the enhancements, I'm eager to put this hoodie through its paces to see if it can uphold its crown as the best once again.

Conclusion

As consumer preferences shift towards sustainability and comfort, American Giant's strategic redesign of their Classic Full Zip Hoodie embodies key trends in both fashion and manufacturing. I look forward to exploring how these changes resonate with buyers and contribute to the brand's legacy.

Photograph: Justan Garcia/American Giant