Brendan Fraser's Resurgence
It's hard to believe the same actor who once robopped around the jungle in The Mummy is now quietly melting hearts in Japan. Brendan Fraser's performance in Rental Family resonates with charm and vulnerability, effortlessly pulling us into his world. But beneath the surface, there's a tug-of-war between the film's lighthearted premise and the darker themes of loneliness and societal expectations.
A Plot Too Sweet for Its Own Good
Directed by Hikari, Rental Family tells the story of Phillip Vandarpleog (Fraser), an American actor marooned in the vibrant but isolating landscape of Tokyo. Hired to impersonate wealthy Japanese clients' family members, his roles range from the 'sad American' at funerals to a faux groom at traditional weddings. The film seduces us with its aesthetics, showcasing the gorgeous streets of Tokyo, but it often chooses feel-good sentiment over the rich explorations of human complexity.
“We sell emotion,” claims Shinji, Phillip's boss, illuminating a poignant kingdom of emotional labor that merits reflection.
Impersonation as a Mirror
The film's cultural context is one that I find particularly interesting; Phillip's roles reflect a societal comfort with impersonation to alleviate loneliness, a nuance that almost gleams like Tokyo's neon lights. Yet, as the story unfolds, the charm obscures the deeper questions about identity and authenticity. Are we truly engaging with emotions if we are merely acting them out? Fraser's Phillip becomes not just a character but a living commentary on the facades we present in society.
Humor and Heart
Beneath the existential layers is a bedrock of humor. The absurdity of Phillip's first gig—a funeral where the deceased literally sits up—strikes a most entertaining chord, offering a glimpse into Japan's unique cultural quirks. Yet it's amidst these humorous moments that we catch sight of fraught ethical dilemmas about identity and belonging. It beckons the question: at what point does a role consume the actor?
Connection or Deception?
As Phillip immerses himself in the lives he is temporarily inhabiting, we witness the emotional toll it takes on him. His relationship with a biracial girl seeking acceptance and a fading actor grappling with his legacy might be heartwarming, but they often veer into melodrama without the necessary explorations of ethical boundaries. The film glosses over the darker implications of such emotional manipulation, yearning to keep the atmosphere light and palatable.
Missed Opportunities
The movie teases complex themes but quickly retreats to safer emotional territory. Take the character of Shinji, whose hidden vulnerabilities hint at a richer narrative that is left unexplored. Even Phillip's flirtation with existential dread is brushed aside in favor of maintaining a playful tone. There's a tantalizing glimmer of psychological depth inviting us in, yet the narrative continuously pulls back, preferring to sit on the surface.
A Sweet Escape
Jónsi's ethereal score serves as the perfect backdrop, rendering scenes with a delicate touch that encourages viewers to revel in Rental Family's sweet embrace. But the charm might just be a veil over a story that yearns for more: real grit, unfiltered emotion, and unafraid confrontation with the intrinsic disconnections of modern life.
“We sell emotion,” reigns true—yet how authentic can emotion be when it's manufactured?
Conclusion: A Reflection on Connection
Ultimately, while Rental Family sweetly entertains with its whimsical take on connection and identity, it flirts with deeper insights that are too well-mannered to explore thoroughly. As Fraser's character puts on masks to connect with the loneliness around him, we are left considering: how many more masks do we wear in our quest for genuine connection in a world increasingly detached? This film is more than just a story—it's an invitation to reflect on our own roles in the theatre of life.
Source reference: https://www.nytimes.com/2025/11/20/movies/rental-family-review-brendan-fraser.html


