Samsung S90F QD-OLED TV: A Midrange Marvel with Minor Flaws

Introduction

The Samsung S90F QD-OLED TV is a striking addition to the midrange market, expertly combining vibrant visuals with advanced technology. Having spent considerable time testing this model, I'm eager to detail both its strengths and weaknesses.

Visual Performance

With its QD-OLED technology, the S90F offers brilliant color reproduction, achieving deep contrast and nuanced shadow details that far surpass many traditional LED TVs. However, when compared to premium models, the visual impact can feel less pronounced. It seems that the flagship models like the LG G5 and Samsung's own S95F have set a high bar, and the S90F, while excellent, lacks the 'wow' factor of those leaders.

Design and Build Quality

In terms of design, the S90F is aesthetically pleasing, but its stand can feel disappointingly flimsy. While the setup is tool-free and straightforward, the pedestal design leaves a bit to be desired in terms of sturdiness. That said, the ultra-thin profile of the TV does enhance its modern appeal, making it a stylish addition to any living room.

Smart Features and Usability

The revamped Tizen OS on the S90F is a significant improvement over earlier iterations, providing a smooth user experience without major hiccups. Streaming capabilities are robust, and apps load quickly. However, the TV does try to promote Samsung TV Plus during startup, which some users might find intrusive. Fortunately, turning this feature off is relatively straightforward through the settings.

Gaming and Connectivity

For gamers, the S90F surprisingly excels. With four HDMI 2.1 ports that support variable refresh rates up to 144 Hz, it is tailored for next-gen gaming consoles. Whether playing the expansive worlds of Ghosts of Tsushima or engaging in the vibrant landscapes of Astrobot, the performance is impressive. The Game Hub feature remains user-friendly, showcasing Samsung's dedication to creating a versatile gaming experience.

Critique of Features

There are, however, notable weaknesses. The lack of Dolby Vision support is a glaring absence in a market that's increasingly making HDR formats the standard. Further, while grayscale performance is solid, the peak brightness, while adequate for general viewing, can feel muted in high-contrast scenes when matched against flagships that push brightness parameters upwards of 3,500 nits.

Conclusion

Ultimately, the Samsung S90F QD-OLED TV represents a strong choice for those who want a midrange option with premium features. It offers a compelling viewing experience but may not satisfy those already accustomed to the leading edge of OLED technologies. As prices gradually drop in 2026, it is likely to become a more attractive option for many consumers seeking quality without the flagship price tag.

Comparison with Competitors

• Compared to QLED Models: The S90F's quantum dot technology provides better colors and deeper blacks than traditional QLED models. However, those seeking sheer brightness might find alternatives more suitable.
• Compared to Other OLEDs: It's an excellent entry point for those new to OLED, but for serious home theater enthusiasts, options like LG's G5 may better suit detailed viewing with high dynamic range content.