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The Illusion of Action: Is Online Safety Just a £1m Fine?

December 5, 2025
  • #OnlineSafety
  • #PornographyRegulation
  • #TechEthics
  • #ChildProtection
  • #DigitalSafety
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The Illusion of Action: Is Online Safety Just a £1m Fine?

The Online Safety Act: A Mixed Bag of Promise and Peril

The advent of the Online Safety Act marks a significant turning point in the regulation of online content, especially around troubling subjects like pornography. Yet, as we observe the first major fine under this act—a £1 million penalty levied against the Belize-based AVS Group—it's essential to scrutinize whether this action genuinely signifies progress or merely creates an illusion of safety.

In a world where technological advancement often outpaces regulatory frameworks, we must question if these fines are substantive measures or superficial gestures. Just last month, the government, responding to heightened public scrutiny and advocacy, pledged to criminalize depictions of strangulation in pornographic content, highlighting the urgent need to protect vulnerable populations—most notably children—from exposure to harmful material.

“Research showing that a majority of children have viewed this kind of material is extremely disturbing.”

Public Backlash and Government Action

The pressure on the government has been mounting, fueled by shocking statistics: a significant portion of children today have been exposed to internet pornography. Initiatives to criminalize such explicit and damaging content are long overdue. However, one must ask, does a large fine against one entity adequately address the broader systemic issues?

  • Is penalizing AVS Group enough when 90 other companies, predominantly in the adult entertainment industry, are also under scrutiny?
  • Could this fine inadvertently send the message that one-time penalties are a sufficient solution to an ongoing crisis?

While the £1 million fine may represent a step towards accountability, it cannot mask a troubling reality. Are we truly committed to addressing the root causes of online harm, or are we instead opting for the easiest, most public-facing solutions?

The Regulatory Landscape: Complexity and Consequences

Online content regulation is no simple task; it's a complicated web of legal challenges and ethical dilemmas. Ofcom's announcement that it has begun enforcing the Online Safety Act should be welcomed but viewed with caution. As it stands, user-generated platforms face legal challenges; notorious forums like 4chan have raised objections, arguing for immunity from UK laws because they operate under the belief that their regulatory frameworks do not apply to them.

This raises an even deeper concern: if the entities that pose the greatest threats to online safety can engage in legal gymnastics to evade oversight, how can we trust that fines and regulations will effect meaningful change?

A Societal Imperative: Making the Internet Safer for All

Activists, especially those like Ian Russell—who tragically lost his daughter after she encountered harmful material online—underscore the urgent moral necessity for making digital spaces safer for children. They advocate for a “duty of candour” from tech companies and a more proactive regulatory stance from bodies like Ofcom. This call for action reminds us that the stakes are high; the decisions we make now will profoundly affect future generations.

Looking Ahead: The Role of Emerging Technologies

There is an increasing anxiety surrounding the rise of AI technologies, particularly how chatbots and algorithms can perpetuate harmful content. In several tragic instances, developers have faced accusations of creating tools that act as “suicide coaches,” contributing to a devastating cycle of destruction. If Liz Kendall, the technology secretary, acknowledges existing gaps in online safety laws, we must address them promptly.

  1. Are agencies like Ofcom prepared to adapt to the rapid innovations in technology?
  2. Will our regulatory frameworks evolve to adequately encompass these technologies effectively?

Ofcom's Role in a Rapidly Changing Landscape

Regulatory oversight in today's digital world is critical, especially as we confront increasing polarization, misinformation, and even racism in media discourse. Questions surrounding Ofcom's effectiveness—particularly in their ability to protect youth from harmful content—have never been more pressing. It's essential that these regulatory bodies demonstrate both resolve and agility, not just in the realm of adult content but throughout the entire spectrum of online engagement.

Conclusion: A Call for Genuine Accountability

As the complexities of digital navigation expand, so too must our aspirations for online safety. A £1 million fine may sound significant, but it shouldn't serve as a capstone achievement; rather, it should be a catalyst for much-needed conversations about accountability, safety, and protection for vulnerable communities. Until we truly engage with the challenges posed by our ever-evolving digital landscape, we risk falling victim to the very technologies we seek to regulate.

I invite readers to ponder whether this moment is truly one of progress or if it merely serves as a momentary flash in the pan, signaling the potential folly of thinking regulation can keep pace with innovation. How can we ensure that the conversation doesn't end here?

Source reference: https://www.theguardian.com/commentisfree/2025/dec/04/the-guardian-view-on-regulating-pornography-a-1m-fine-does-not-prove-the-online-safety-act-is-working

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