The Rise of Consumer Empowerment
It's a Friday night in San Jose, California, and the sound of a passing train drowns out the voices of the speakers before Louis Rossmann. But when Rossmann begins speaking, he doesn't stop—shouting over the noise to deliver a message that resonates with hundreds of attendees: ownership matters.
This is the penultimate stop of Rossmann's 'Own Your Shit' tour, a nationwide grassroots movement that's become a symbol of resistance against companies that keep people from controlling their own devices. The event, held at a brewery's narrow side porch, draws an engaged crowd of around 80 individuals who've come not just to listen, but to participate in what's quickly becoming a global conversation about consumer rights.
'I enjoy when people try to sue me,' Rossmann declares. 'When they send me threats, I literally frame them.' His words are blunt, direct, and undeniably effective at capturing attention in a room full of people who've already had enough with corporate overreach.
Challenging Digital Locks
The core of Rossmann's mission centers on Section 1201 of the Digital Millennium Copyright Act (DMCA), a piece of legislation passed in 1998 that prohibits bypassing digital restrictions and locks installed by manufacturers. While ostensibly designed to protect device security, critics argue it has become a tool used by corporations to maintain control over their products even after purchase.
This isn't just about convenience or technology—it's about fundamental ownership rights. As Rossmann points out, companies like Amazon have removed books from people's Kindles and Roost has discontinued its stand-alone Wi-Fi products, leaving users high and dry with no recourse.
His critique extends to major players like Apple, Sony, and even BMW, which recently ran ads for the Spider-Man movie on customers' dashboard screens. These are not isolated incidents but part of a broader trend that sees companies adding paid subscriptions to products after purchase—a practice Rossmann labels as 'ransomware.' The message is clear: your device isn't truly yours until you're allowed to fix it, upgrade it, or even replace its components.
Building Momentum Globally
As we look beyond the United States, similar movements are taking root around the world. In the European Union, new regulations now mandate that companies make products more repairable and provide easily replaceable batteries, marking a significant shift in policy toward consumer empowerment.
In the agricultural sector, John Deere has faced substantial scrutiny for its repair-adverse policies, resulting in a $99 million lawsuit and a ruling by the US Federal Trade Commission requiring the company to make its equipment more accessible for repairs. These developments suggest that the global regulatory environment is beginning to recognize that access to repair information and parts is not just about consumer satisfaction—it's about fair market practices.
Government Response
The growing public pressure has prompted government officials to take notice. Rohit Chopra, former director of the Consumer Financial Protection Bureau, now leads California's newly established Business and Consumer Services Agency. His presence at Rossmann's event signals that policymakers are beginning to acknowledge the seriousness of these issues.
'New technology should not just help out people in the boardroom or in the C-suite,' Chopra stated. 'It's actually supposed to help all of us, but we are seeing how it can sometimes be designed to scam people, to rip people off, or sometimes create some real harm for them.' His comments reflect a broader understanding that digital rights must evolve alongside technological advances.
What's at Stake
The fight over right to repair is far from abstract—it's about economic sustainability and practical access. As devices become more expensive and complex, people are finding it increasingly difficult to justify replacing rather than repairing their electronics. The ability to fix one's own gadgets is not only economically sensible but also environmentally responsible.
Consider the case of Sony, which recently ended physical disc support for PlayStation consoles and deleted digital content from customers' libraries—a move that has drawn widespread criticism. Google has similarly faced backlash for removing a customer's copy of The Lord of the Rings from their account, despite the user having paid for it outright.
These incidents aren't just about inconvenience; they're about trust. When consumers feel that companies can arbitrarily revoke access to products they've purchased, it erodes faith in business models and digital ecosystems alike.
A Call for Change
The 'Own Your Shit' tour is more than just a series of events—it's an assertion of rights and a challenge to outdated business practices. It represents the growing frustration felt by consumers who have watched as their devices become increasingly locked down, inaccessible, and dependent on proprietary services.
As Louis Rossmann himself notes, 'I'm feeling like there's finally a turning of the tide.' His sentiment reflects not just personal optimism but also an acknowledgment that public awareness is growing and that the momentum for change is building. With more states and countries implementing right-to-repair legislation, and with government agencies beginning to pay attention, the movement has evolved from fringe advocacy into a mainstream demand for consumer protection.
The stakes couldn't be higher: the future of digital freedom, economic fairness, and sustainable technology practices all hang in the balance. As consumers become more vocal and organized, companies will be forced to reconsider their approach to product ownership and customer rights. This is not merely a battle over software updates or repair manuals—it's a fundamental shift in how we think about the relationship between technology, ownership, and consumer choice.
Key Facts
- Event title: Own Your Shit tour
- Primary organizer: Louis Rossmann
- Location of final event: Silver Springs, Maryland
- Date of final event: October 1
- Legislation targeted: Section 1201 of the Digital Millennium Copyright Act
- Targeted company examples: Amazon, Sony, Apple, BMW, Roost
- Main advocacy organization: Fulu
- Government agency representative: Rohit Chopra
Background
Louis Rossmann's 'Own Your Shit' tour is a grassroots movement addressing corporate control over consumer devices, particularly focusing on the Digital Millennium Copyright Act's Section 1201 which restricts bypassing digital locks. The tour has drawn audiences in San Jose, California, and will conclude with an event in Silver Springs, Maryland. The movement reflects broader global trends toward right-to-repair legislation, with similar advocacy efforts emerging across Europe and in agricultural sectors like John Deere. Government officials including Rohit Chopra have expressed support for consumer rights related to device ownership and repair access.
Quick Answers
- What is the Own Your Shit tour?
- The Own Your Shit tour is a US-wide grassroots movement hosted by Louis Rossmann that highlights resistance to companies keeping people from controlling their devices.
- Who is Louis Rossmann?
- Louis Rossmann is a YouTuber and ownership advocate who hosts the Own Your Shit tour and runs the advocacy nonprofit Fulu.
- When does the Own Your Shit tour end?
- The Own Your Shit tour ends with an event in Silver Springs, Maryland on October 1.
- What legislation does the tour target?
- The tour targets Section 1201 of the Digital Millennium Copyright Act which prohibits bypassing digital restrictions and locks installed by manufacturers.
- Where was the Own Your Shit tour event held?
- One event was held in San Jose, California at a brewery's narrow side porch.
- What companies are criticized in the tour?
- The tour criticizes companies such as Amazon, Sony, Apple, BMW, and Roost for restricting device control and access.
- Why is the Own Your Shit tour significant?
- The Own Your Shit tour is significant because it represents a growing consumer resistance to corporate practices that prevent people from controlling their own devices.
- How does Louis Rossmann respond to threats?
- Louis Rossmann says he enjoys when people try to sue him and literally frames those who send threats to him.
Frequently Asked Questions
What is the purpose of the Own Your Shit tour?
The purpose of the Own Your Shit tour is to raise awareness about consumer rights and resistance against companies that restrict device ownership and repair access.
What is Section 1201 of the DMCA?
Section 1201 of the Digital Millennium Copyright Act prohibits bypassing digital restrictions and locks installed by manufacturers, which advocates argue gives corporations too much control over products after purchase.
Who is Rohit Chopra and what is his role in the tour?
Rohit Chopra is the former director of the Consumer Financial Protection Bureau who now leads California's Business and Consumer Services Agency. He attended the event to show support for consumer rights and to promote awareness of unfair practices.
What companies are mentioned as examples of problematic behavior?
Companies such as Amazon, Sony, Apple, BMW, and Roost have been cited as examples of businesses that restrict device access or control after purchase.
How does the tour relate to global right-to-repair efforts?
The tour relates to global right-to-repair efforts by highlighting similar movements worldwide, including EU regulations requiring more repairable products and John Deere facing lawsuits over repair restrictions.
What is Fulu's role in the movement?
Fulu is Louis Rossmann's advocacy nonprofit that pays out bounties for people who can disable digital locks on devices, even if there are legal consequences.
Source reference: https://www.wired.com/story/people-are-pissed-off-and-ready-to-own-their-shit/




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