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The Rise of Sleep Coaching: A Solution for Our Doomscrolling Woes

January 11, 2026
  • #SleepHealth
  • #MentalWellness
  • #Doomscrolling
  • #SleepCoaching
  • #WorkLifeBalance
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The Rise of Sleep Coaching: A Solution for Our Doomscrolling Woes

Why Sleep Matters

As Margaret Thatcher supposedly said, “Sleep is for wimps!” This dismissal of sleep is not just a cultural quirk; it reflects a troubling mindset. Real relaxation requires discipline, and in our fast-paced, screen-saturated world, achieving it is a challenge. We face a unique crisis today—sleep is less valued and more elusive than ever.

The Adult Sleep Crisis

Traditionally, the role of sleep coaches was to serve newborns and their tired parents. However, emerging statistics tell a different story. A recent Gallup poll indicated that 57% of Americans believe more sleep would improve their well-being—up from 43% a mere decade ago. Yet, less than 25% get the recommended eight hours a night, a decline from 34% in 2013.

“It's entirely possible to transform daytime and nighttime habits to optimize for good sleep.”

Why Turn to a Sleep Coach?

The need for guidance has never been clearer. Many adults suffer from sleep issues triggered by life stressors—whether job-related pressure, relationship changes, or personal losses. The consequences are dire. Sleep deprivation not only affects productivity but also mental health and overall quality of life.

  • Patterns of Anxiety: Constant alerts from our devices and the endless flow of troubling news create a cycle that feeds on our stress and anxiety.
  • Misunderstanding Sleep: Many adults have internalized narratives such as “I don't need much sleep,” or “If I sleep, I'm not working hard enough.”

What Does a Sleep Coach Do?

A sleep coach aims to unravel these misconceptions and help clients regain control of their sleep patterns. They may utilize techniques from cognitive behavioral therapy, breath work, and lifestyle adjustments to create customized action plans. For example:

  1. Identifying triggering habits—like nighttime eating that disrupts sleep.
  2. Implementing effective sleep hygiene practices, from blackout curtains to establishing a calming bedtime routine.
  3. Encouraging a re-evaluation of beliefs around sleep itself.

Changing Habits, Transforming Lives

One notable attribute of sleep coaching is its adaptability to individual needs. Each session typically lasts over a period of three months, allowing for continuous assessment and adjustment. Coaches function not just as advisors but as steadfast supporters—offering accountability and encouragement when friends may tire of hearing about sleepless nights.

Applications in Modern Life

As we navigate a world defined by urgency and overstimulation, sleep has become a luxury we can't afford to ignore. Coaches can address the real-life struggles that come with modern living:

“Self-judgment is the sleep killer.”

Understanding that sleep is not merely a luxury but a birthright can lead to greater acceptance of our need for rest. It affords us the energy to confront our days with resilience rather than fatigue. Creating “designated worry time” is one coaching strategy that allows individuals to set aside anxiety, reducing nighttime rumination.

Conclusion: A New Era of Sleep Awareness

While the need for sleep may appear trivial in a world racing forward, it is a core pillar for well-being. If sleep coaching is the remedy to our sleepless nights, it stands to revolutionize how we relate to rest. It invites us to ask: What can we do to reclaim our evenings and nourish our bodies for the days ahead?

It's worth considering—just as we turn to personal trainers for our physical health, perhaps it's time to embrace sleep coaches to improve our mental wellness.

Source reference: https://www.wired.com/story/your-next-job-sleep-coach/

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