The Awakened Advocate: Eryn Schultz's Journey in Financial Literacy
In the bustling aisles of H-E-B grocery stores, Eryn Schultz once wielded her M.B.A. as a source of empowerment for herself and her employees. Yet, a dismal financial landscape revealed through the company's 401(k) plan led to an unexpected awakening.
The Pitfalls of Complex Retirement Plans
As Eryn navigated her supervisory role, she encountered many employees grappling with the intricacies of their retirement savings. Despite the apparent benefits of the 401(k) plan, the complexities of its matching contributions and fee structures proved daunting. Many of her fellow coworkers, particularly those whose first language was Spanish, struggled to understand the materials provided.
“It was clear that more educational resources were necessary,” Eryn notes, reflecting on her time as a supervisor.
Her proactive approach went beyond mere concern; she initiated conversations with decision-makers about the plan's flaws. Yet, her suggestions were met with indifference, prompting her to reassess her position within the company.
A Decisive Shift: Joining the Class-Action Suit
Two years after leaving H-E-B, Eryn continued to wrestle with lingering discontent over the inequities exposed by the 401(k) plan. When a class-action lawsuit emerged against H-E-B regarding the plan, her dilemma of whether to join became palpable.
Supported by internal discussions and her own convictions, she ultimately chose to participate, driven by the potential life-changing impact of even a nominal settlement for her coworkers.
“For many, a small financial relief could transform their reality,” she asserts, reinforcing her motivation.
Legal Proceedings and Uncertain Outcomes
The road ahead for Eryn and other plaintiffs is long, characterized by delayed legal proceedings. U.S. District Court Judge Fred Biery has identified that the complexities of financial civil cases can often lead to extensive timelines. “These cases can take years, especially given the current judicial milieu,” he shared.
The Company's Response: Commitment to Partners?
In response to the unfolding lawsuit, H-E-B issued a statement emphasizing their commitment to their employees and the integrity of their benefits plan. “H-E-B has made significant investments... to support the financial well-being of our partners,” they stated, attempting to assure the public of their dedication. However, skepticism lingers among affected employees.
A New Path: From Employee to Financial Advocate
Transitioning from her previous career, Eryn seized the opportunity to become a Certified Financial Planner. Recognizing a gap in financial literacy among various demographics, Eryn sought to bridge the divide. Despite the challenges posed by student debt and high service fees in the industry, she established herself as an advocate, offering a model of service designed to be accessible.
As her story spreads, her workshops—even on platforms like Zoom—have resonated with individuals seeking clarity in financial management.
Empowering the Next Generation
“After all that I learned, helping others navigate their finances became my life's purpose,” she emphasizes. Eryn's journey is more than a career change; it is a testament to the necessity of financial advocacy in modern society.
A Cautionary Tale for Employers
For companies, Eryn's journey poses an important reminder: neglecting the financial education of employees is a disservice with long-lasting implications.
Looking Ahead: A Financially Literate Future
As Eryn continues to reshape her narrative, her resolution will likely inspire others to confront financial injustices. The battle over H-E-B's 401(k) plan is not merely about legal proceedings; it's about ensuring that every employee understands their financial choices. It's a call to arms for those in the corporate sphere to reflect on their responsibility toward fostering an informed workforce.
Source reference: https://www.nytimes.com/2026/01/11/business/401k-heb-eryn-schultz-personal-finances.html




