TWICE's Dazzling Return: 'Strategy' Shines on 'Fallon'

TWICE Lights Up Late Night with 'Strategy'

On a memorable episode of The Tonight Show Starring Jimmy Fallon, K-pop juggernaut TWICE took the stage to perform their infectious track, “Strategy.” Originally released in 2024 as part of their hit EP, the song features the electrifying contributions of Megan Thee Stallion—though the Grammy winner did not join them for this live performance.

A Celebration of Animation and Achievement

This performance marked a significant moment not just for TWICE but also for the KPop Demon Hunters animated film, which has captured audiences' hearts and is currently vying for the coveted Oscar in the category of Best Animated Feature. TWICE's revisit of “Strategy” on Fallon was a reminder of how interconnected the worlds of music and film have become, particularly in the vibrant realm of K-pop.

Behind the Scenes

The group's decision to perform on such a high-profile platform arises from their desire to highlight the cultural impact of KPop Demon Hunters. The movie, which has quickly ascended the ranks in the animation world, showcases not just dazzling artistry but also the rich narratives that K-pop artists like TWICE bring to the fabric of modern entertainment.

“We didn't accept this because we knew it would be a huge success,” Chaeyoung shared in an interview. “It just sounded like fun. The soundtrack itself is very different from our style, so it was an opportunity to challenge ourselves.”

Breaking Barriers in Entertainment

Last year, TWICE shattered barriers by becoming the first female K-pop act to headline Lollapalooza, affectionately dubbed Twicepalooza by their dedicated fans. This unprecedented milestone set the stage for more of the same, as they also made their mark at the Victoria's Secret Fashion Show.

Cultural Context and Future Prospects

What makes this performance particularly noteworthy is TWICE's ability to serve not just as entertainers, but as cultural ambassadors. By performing on such a widely viewed platform, they help bridge the gap between diverse musical genres and open doors for younger artists looking to carve out their own space in the industry.

The Soundtrack's Impact

With the release of the KPop Demon Hunters soundtrack, including tracks like “Takedown,” recorded by members Jihyo, Chaeyoung, and Jeongyeon, the cultural implications expand further. Their appearance not only as voices but as characters in the film speaks volumes about the evolving landscape of K-pop and animated storytelling.

Reflecting on Achievement

As Chaeyoung reflected upon their experiences, she remarked, “Whenever I read articles or see that the songs from the movie are topping the Billboard chart, I am really grateful we had this opportunity. We never imagined that KPop Demon Hunters was going to become an international sensation.”

Conclusion: A Bright Future

As we look forward to what lies ahead for TWICE and similar artists, it's clear that the pathway they've forged is not just about music or titles, but about cultural conversations that matter. Let's keep an eye out for these innovative artists as they continue to shape the entertainment landscape with their unique narratives and creative explorations.

• Be sure to catch the full performance of “Strategy” on The Tonight Show to experience the magic for yourself!
• Keep an eye on the Oscars for KPop Demon Hunters—the results could shift the industry norms!