Victoria's Secret: A New Era Begins
The Victoria's Secret Fashion Show, long a staple of American pop culture, took center stage once again on October 16, 2025. The event, held at Steiner Studios in Brooklyn, was not merely a showcase of fashion, but a bold reinvention of the brand amidst shifting societal norms.
With WNBA star Angel Reese and Olympic gold medalist Suni Lee making their runway debuts, the brand signaled a departure from its traditional image, aiming to resonate with a contemporary audience.
All-Star Lineup Shakes Up Tradition
The show featured a mix of seasoned models such as Gigi Hadid and Adriana Lima, alongside fresh faces who are icons in their own right. This diverse lineup isn't just about aesthetic variety; it reflects an understanding of the cultural dynamics at play today, which demand inclusivity and representation.
Angel Reese captivated the audience in a stunning ensemble, embodying both strength and femininity as she strode down the runway.
A Reflection of Current Trends
The show was not devoid of self-awareness. In an era where brands are increasingly scrutinized for their authenticity, Victoria's Secret opted for a refreshing take on the traditional fashion show format. With Adam Selman at the helm as its new creative director, the aesthetic leaned into glamour, opting for sparkle rather than nostalgia, aiming to attract a modern audience.
Music and Entertainment Unfold
Performances from artists like Madison Beer and Karol G heightened the excitement, bringing a contemporary flair to the proceedings and enhancing the overall entertainment value.
Critique: A Balancing Act
Yet, despite the glitz, one has to wonder if this rebranding will resonate or simply be viewed as another attempt to capitalise on trends without genuine endorsement. The risk lies in merely reflecting a fantasy while straying far from meaningful empowerment.
The emphasis on opulence and excess while almost disregarding the approachable nature of fashion might be perceived as outdated. The question lingers: can Victoria's Secret break free from its own legacy of unattainable ideals?
Rethinking Identity and Purpose
As we reflect on this latest edition of the VS fashion show, it becomes greater than just a reimagining of a brand; it pivots on the balance of tradition and change in the fashion landscape. Will Victoria's Secret successfully pivot to meet modern consumer expectations, or will it become a relic of an era defined more by fantasy than reality?
Conclusion: An Ongoing Challenge
The path ahead for Victoria's Secret remains uncertain. It has an opportunity to reshape its identity while retaining the aspects that made it a lightning rod for cultural conversations. This will not just depend on shuffling the deck in terms of talent but engaging deeply with the societal changes we've seen over the past few years.
Final Thoughts
As an observer of the intricacies of business and cultural identity, the evolution of a brand that once dominated the market serves as a case study for others navigating similar waters. From inclusivity to sustainability, the stakes are higher than ever, making clear reporting and informed consumer choices essential.
Source reference: https://www.nytimes.com/2025/10/16/style/victorias-secret-vs-show.html
